Dr. Animesh Sharma has made significant scholarly contributions through his authored and co-authored book chapters published with internationally reputed academic publishers. His book chapters are featured in edited volumes released by leading publishers such as Emerald Publishing, IGI Global, Brill, Taylor & Francis, Routledge, and River Publishers, reflecting high academic quality and global relevance.
These chapters address contemporary and emerging themes in digital marketing, artificial intelligence, consumer behavior, sustainability, e-commerce, digital transformation, and technology-driven business models. Each contribution blends theoretical foundations with empirical insights, offering valuable perspectives for researchers, academicians, doctoral scholars, and industry professionals.
Dr. Sharma’s book chapters are widely cited and serve as important reference material in postgraduate and doctoral-level research, contributing meaningfully to the advancement of knowledge in management and allied disciplines.
1. Factors Motivating Users to Post Reviews on OTRPs
In: Business Agility in Volatile Times
Publisher: Excel Books Private Limited, India
Year: 2019
ISBN: 9789387034860
Chapter URL: https://www.researchgate.net/publication/374723415_Factors_Motivating_Users_to_Post_Reviews_on_OTRP’s
2. Virtual Tourism – Modern Way of Tourism
In: Revive to Survive: Initiatives and Innovations
Publisher: Bharti Publications, New Delhi
Year: 2021
ISBN: 978-93-90818-04-4
Chapter URL: https://www.researchgate.net/publication/362113309_Virtual_Tourism_-_Modern_Way_of_Tourism
3. Covid-19: Impact on Travel Industry and Scope of Virtual Tourism
In: Contemporary Research on Entrepreneurship in India
Publisher: Himalaya Publishing House Pvt. Ltd.
Year: 2021
ISBN: 9789354951671
Chapter URL: https://www.researchgate.net/publication/370654395_Covid-19_Impact_on_Travel_Industry_and_scope_of_virtual_tourism
4. Cyber Security and Indian Cyber Laws
In: Revitalizing Social Institutions for Peace, Justice and Environmental Protection (RSIPJEP-2022)
Publisher: River Publishers
Year: 2023
ISBN: 978-87-7004-007-5
Chapter URL:
https://www.riverpublishers.com/downloadchapter.php?file=RP_P9788770040075C36.pdf
5. Artificial Intelligence & Machine Learning in the Era of Digital Marketing
In: Recent Advances in Computing Sciences (Proceedings of RACS 2022)
Publisher: Taylor & Francis (Routledge)
Publication Date: 12 September 2023
ISBN: 978-1-0325-2195-4
Book URL:
https://www.routledge.com/Recent-Advances-in-Computing-Sciences-Proceedings-of-RACS-2022/Sheikh-Sharma-Singh/p/book/9781032521954
6. Artificial Intelligence as a Catalyst for Innovation in Digital Marketing Strategies
In: Dynamics of Management in a Digital World
Publisher: DAV University, Seema Sahitya Bhavan
Year: 2022
ISBN: 978-81-86544-16-7
Chapter URL: https://www.researchgate.net/publication/387980418_Artificial_Intelligence_as_a_Catalyst_for_Innovation_in_Digital_Marketing_Strategies
7. Detox for Success: How Digital Detoxification Can Enhance Productivity and Well-Being
In: Business Drivers in Promoting Digital Detoxification
Publisher: IGI Global
Year: 2024
ISBN:
- Print: 979-8-3693-1107-3
- Softcover: 979-8-3693-4522-1
- eBook: 979-8-3693-1108-0
DOI:
https://doi.org/10.4018/979-8-3693-1107-3.ch006
8. From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
In: Research, Innovation, and Industry Impacts of the Metaverse
Publisher: IGI Global (CUH)
Year: 2024
ISBN:
- Print: 979-8-3693-2607-7
- Softcover: 979-8-3693-5199-4
- eBook: 979-8-3693-2608-4
DOI:
https://doi.org/10.4018/979-8-3693-2607-7.ch006
9. Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences
In: The AI Metaverse Revolution: Transforming Multi-Business Scenarios
Publisher: Emerald Publishing (CUH)
Publication Date: May 2025
ISBN:
- eBook: 978-1-83662-582-7
- Print: 978-1-83662-583-4
DOI:
https://doi.org/10.1108/978-1-83662-582-720251006
10. Exploring Green Entrepreneurship: Opportunities, Challenges, and Sustainable Development through a Bibliometric Analysis
In: Incentives and Benefits for Adopting Green Entrepreneurship Practices
Publisher: IGI Global
Publication Date: June 2025
ISBN:
- Print: 979-8-3693-9306-2
- Softcover: 979-8-3693-9307-9
- eBook: 979-8-3693-9308-6
DOI:
http://dx.doi.org/10.4018/979-8-3693-9306-2.ch005
11. Mapping the Evolution of Green Energy and Sustainable Mobility: A Bibliometric Study
In: Integrating Sustainability and Autonomous Transportation: Enhanced Urban Mobility
Publisher: IGI Global
Publication Date: July 2025
ISBN: 979-8-3373-0882-1
DOI:
https://doi.org/10.4018/979-8-3373-0882-1.ch002
12. Unlocking Business Potential: Exploring Augmented Reality Applications for Immersive Customer Experiences
In: Web 3.0 Unleashed: Transforming Businesses with Augmented Potential
Publisher: Chitkara University (Emerald Publishing)
Publication Date: August 2025
ISBN:
- eBook (PDF): 978-1-83708-728-0
- ePub: 978-1-83708-730-3
- Hardback: 978-1-83708-729-7
DOI:
https://doi.org/10.1108/978-1-83708-724-220251007
13. Entrepreneurship Opportunities in Adventure Tourism: Insights from a Bibliometric Study
In: Emerald Handbook of Sustainable Tourism: Entrepreneurship, Innovations and Strategies
Publisher: Emerald Publishing (CUH)
Publication Date: September 2025
ISBN:
- eBook: 978-1-83662-256-7
- ePub: 978-1-83662-258-1
- Hardback: 978-1-83662-257-4
DOI:
https://doi.org/10.1108/978-1-83662-256-720251009
14. Digital Transformation in Banking: Enhancing Customer Experience through Technological Innovation
In: Data-Driven Monetization Strategies for Economic Insights
Publisher: IGI Global
Publication Date: November 2025
ISBN:
- Print: 979-8-3373-2772-3
- Softcover: 979-8-3373-2773-0
- eBook: 979-8-3373-2774-7
DOI:
https://doi.org/10.4018/979-8-3373-2772-3.ch007
