The year 2020 bore testimony to brands and marketers stumbling to survive unpredictable events. Quite interestingly, the effects of the global upheavals of 2020 will be present in the digital marketing landscape of 2021.
Brands will face a whole new concept of customer behavior. Most notably the e-commerce sales went through the roof, and people spent a considerable amount of time on social media platforms. In other words, there has been a significant shift in the way brands used to connect with their consumers.
With the evolution of virtual platforms replacing in-person experiences, digital advertising has come a long way. So in 2021, will content still be the king? What are the types of media in which brands should invest? How would marketers engage, convert and retain customers?