13 Best Career Opportunities in Digital Marketing in India
Digital marketing is one area that got a big boost during COVID-19 as almost every business tried to build an online presence that needs to be popularized by using digital resources. Here are the career options in digital marketing.
The question arises What is driving this content and how is it trending on all social media platforms? The answer is – a digital marketer sitting in a different corner of the country is deciding what your Explore feed looks like.
The growing trend of digitization of business has created a need for professionals who are well versed in the working of business and digital marketing.
Search Engine Optimizer
Search engine optimization refers to the ranking of a website or web page on search engine results. Anyone working with SEO has to work on analyzing, reviewing and optimizing websites using organic SEO techniques. There is also a need to develop content with powerful keywords to increase website traffic. SEO is an evolving landscape as the search engine algorithms are updated on a daily basis, so one needs to keep an eye on the latest trends and news to see what changes the search engines are doing.
With the rise in demand for SEO services, job opportunities in the industry are at an all-time high. With the boom in online business due to the pandemic, an SEO specialist has become the need of every organization, brand and agency.
You can start your career as an SEO Executive and progress as SEO Senior Executive / SEO Strategist, SEO Manager, and finally as an SEO Director.
- Pay Per Click (PPC) Expert
This job role demands a person to be well-versed in the principles of Search Engine Marketing (SEM), including Search Engine Optimization (SEO). The person should be analytical and good with numbers. The ultimate goal of every PPC professional is to drive online marketing efforts and achieve optimum ROI
- Social Media Marketer
Social media marketing, as the name implies, is all about managing a company’s presence across social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. Social media marketing specialists also design and execute a complete social media strategy for a company. The role of social media marketers includes creating a social media strategy, creating content accordingly, posting this content and monitoring some of the key metrics such as follower reach, impressions and engagement.
One also has to do paid advertising on platforms like Facebook and Instagram to generate more leads which can eventually convert into real customers. Behind every social media message is a human messenger who conveys the company’s ideas to all of its consumers. A social media executive manages all social media channels, drives campaigns to connect with the right audience to build a loyal customer base. You can enter this field as a Social Media Marketing Executive, as an SMM Specialist, as a Strategist or Consultant and finally as a Social Media Marketing Manager.
- Search Engine Marketing Expert
SEM professionals are responsible for planning, implementing and managing a company’s overall SEO strategy, which includes a wide variety of duties such as web marketing, web analytics, content strategy, keyword strategy, etc. Moving on to SEM Senior Executive / SEM Strategist SEM Manager, SEM Manager to SEM Director are the career options available in this field.
Search engine marketing specialists are responsible for paid advertising across all search engines and the Display Network. If the numbers don’t scare you and you have great analytical skills, then search engine marketing may be a great option for you. A search engine marketing specialist creates advertising campaigns, targeting, budgeting and bidding strategies to ensure that ads reach the right people. They write compelling ad copies that engage the audience with the ads. They also monitor performance and make adjustments.
- Web developer and Web designer
From creating a design to building the layout of a website or web pages, the major role of a web designer is to create a new website or maintain the look, features and associated applications of the site. This profile demands a strong proficiency in graphic designing and computer programming. Web designers work closely with key development managers to keep a company’s website up-to-date in order to generate the desired results ranging from sales to brand awareness.
A web developer is expected to be updated with the various coding languages used, and have the ability to create a functional and attractive website for the business. A highly skilled web developer analyzes user needs to ensure content, graphics and navigation provide a positive user experience. In all cases, a web developer needs to have knowledge of computer software, HTML coding, and graphic design to build a website that has the best performance. Having a good user experience and can achieve business goals.
- Graphics Designer
Graphic designers create visual concepts by computer software or by hand to communicate ideas that inspire, inform, and attract consumers. They develop overall layouts and production designs for applications such as advertisements, brochures, magazines and reports. With good knowledge and creative skills in Dreamweaver and Adobe After Effects, you can get a high paying job.
Graphic designers create visual communications that are seen every minute, every day, around the world. Designers develop entertainment, advertising, news and features in all forms, including print publications (magazines, newspapers and brochures) and digital and broadcast media such as game machines, television, web browsers, social platforms and portable devices. As technology continually evolves in complexity, so do the duties and skills of graphic designers. This comprehensive career and degree guide examines the role of graphic designers, the most common routes into the profession, as well as the programs and schools available.
- Content Marketer
As the role suggests, content is an important part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc.
The main objective of the content marketer is to create valuable content and distribute it in relevant channels to retain and attract the audience as well as increase the website traffic. As a content marketer one has to deal with various tasks like managing a blog, creating drip campaigns, copywriting, guest blogging, PR and video creation. If you are savvy with grammar and are adept at expressing with words, then this is the most suitable position for you.
The content writer creates content for blogs, articles, product descriptions, social media, and the Company’s website, as well as analyzes and analyzes to modify the content as needed, updating the Company’s website regularly and across various platforms. Promotes company blogs by pitching articles. Junior Content Writer, Senior Content Writer, Content Strategist are career paths one can aim for in that order.
- Digital Account Manager
An account manager acts as a link between the company and the customer. From managing customer accounts to listening to their needs and helping them meet their objectives and ensuring customer satisfaction.
The main function of the account manager is to acquire new business along with maintain the existing business. If you are applying for this position, make sure you have at least a few years of work experience in providing customer-centric solutions based on customer needs.
- Digital Marketing Manager
Digital marketing managers plan and implement a brand’s overall digital presence strategy. They leverage every channel under Digital Marketing to promote the product/services of the business with the prime goal of increasing their selling cost-effectively. As a Digital Marketing Manager, one must have more than 5+ years of experience and possess the necessary certifications to support your expertise.
The main responsibilities as a Digital Marketing Manager are to lead the marketing team and report to the company’s Head of Digital Marketing or VP. Digital marketing managers are also responsible for planning and managing overall campaigns to make the various components of digital marketing efficient and successful.
- E-mail Marketer
Email is a form of marketing that we have been using for all ages, and yet it is still one of the most valuable marketing strategies. Statistics show that email marketing has an investment (ROI) of $42 for every $1 spent, which gives it a higher return than expected from any other form of marketing, whether digital or otherwise.
Medium is quick, accessible and cost-effective, making it a powerful tool for businesses to connect with people. As an email marketer one has to focus on building an email list, creating personalized and customizable emails tailored to customer interests and nurturing leads through written communication. An email marketer must run end-to-end campaigns, create newsletters and update customers about new products to promote the brand and increase customer acquisition.
- Video Marketer
Video production and marketing has quickly become a central focus of every marketing strategy. Every business pushes video content because they grab the attention of users quickly. It is no longer just a medium of entertainment but a powerful tool for promotion and lead generation, especially on social media platforms. As social media platforms like Instagram, Facebook, YouTube have emerged, brands have to be ready to attract consumers to these platforms. These companies will need video producers who can create engaging content that works on the new platform. if you have this skills, then they are going to be very useful in the coming decade.
- Automation / Bot Expert
Digital Marketing Automation is all about using software and AI to automate digital marketing activities. Many companies will move towards automating repetitive tasks such as email marketing, social media marketing and even advertising campaigns. This helps them become efficient and at the same time helps them to provide a more personalized experience for their customers.
- Become An Entrepreneur
Digital marketing has opened a door for entrepreneurs. There are immense business opportunities in digital marketing. Anyone can start a digital marketing agency, online advertising agency, and social media agency, facebook marketing business, e-commerce business, portal business, bot/AI business and much more.