Dr. Animesh Sharma
Dr. Animesh Sharma is an accomplished academic, researcher, author, digital marketing expert, consultant, trainer, and speaker with nearly two decades of industry and academic experience. His work lies at the intersection of digital marketing, artificial intelligence, consumer behavior, online platforms, analytics, and technology-driven business transformation. With a strong foundation in information technology, management, and marketing research, Dr. Sharma brings a rare blend of technical expertise, strategic thinking, and data-driven decision-making to both academia and industry.
Academic Background
Dr. Animesh Sharma earned his Doctor of Philosophy (Ph.D.) in Marketing from Lovely Professional University, Phagwara, Punjab, India (2018–2024).
His doctoral research focused on:
“Online Reviews, Consumers’ Preferred Criteria, Web Service Quality & Customer Satisfaction towards Online Travel Agencies.”
This research reflects his deep interest in digital platforms, online consumer behavior, service quality, and technology-enabled marketing ecosystems.
He completed his MBA in E-Business (2004–2006) from the Department of Business Administration (LUMBA), University of Lucknow, where he developed a strong grounding in e-commerce, digital business models, and online strategy.
Earlier, he earned a B.Tech. in Information Technology (2000–2004) from the Institute of Engineering & Technology, Dr. Ram Manohar Lohia Avadh University, Ayodhya, laying the technical foundation for his later work in digital systems, analytics, and emerging technologies.
Certifications & Academic Qualifications
- UGC NET Qualified (Management Subject) – 2021
- R Training (Data Analytics) – Indian Institute of Technology (IIT), Bombay – 2020
These certifications further strengthened his expertise in research methodology, data analytics, and quantitative analysis, enabling him to conduct high-impact empirical research.
Professional Experience & Expertise
Dr. Sharma has over 19 years of professional experience across diverse industry verticals including B2B, E-commerce, Education, Finance, Healthcare, QSR, Travel, Real Estate, and Digital Services.
He is a certified and award-winning digital marketing professional, with deep expertise in:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Online Branding & Performance Marketing
- Conversion Rate Optimization (CRO)
- Display, Remarketing, and Multi-Channel Campaign Strategy
He has successfully planned, executed, and optimized digital and social media campaigns for national and international brands, delivering measurable business outcomes.
Research, Training & Thought Leadership
In addition to industry practice, Dr. Sharma is deeply engaged in academic research and knowledge dissemination. He has:
- Published research papers, book chapters, and books with reputed international publishers
- Contributed to Scopus, Web of Science, ABDC, and peer-reviewed journals
- Presented papers at international conferences
- Attended and completed advanced workshops and faculty development programs
He has also trained students, professionals, and researchers, bridging the gap between theory, practice, and emerging digital trends.
Areas of Interest
- Digital Marketing & Marketing Analytics
- Artificial Intelligence & Generative AI
- Consumer Behavior & Online Reviews
- Tourism & Online Travel Platforms
- Sustainability, Governance & Technology
- Data Analytics & Research Methodology