Dr. Animesh Sharma has an extensive portfolio of peer-reviewed research papers published in national and international journals of high academic repute. His research work is featured in Scopus-indexed, ABDC-listed, AJG-ranked, and Web of science-approved journals, demonstrating strong scholarly impact and methodological rigor.His research primarily focuses on digital marketing, artificial intelligence, consumer behavior, sustainability, e-commerce, tourism, technology adoption, and data-driven decision-making. Through both quantitative and qualitative methodologies, Dr. Sharma’s papers contribute original insights to theory building, policy formulation, and managerial practice. These publications are widely cited and frequently referenced by research scholars, academicians, and industry professionals, reflecting their relevance in addressing contemporary business and societal challenges in the digital era.

Research Profiles

Dr. Animesh Sharma’s research contributions are indexed and accessible through the following internationally recognized academic and citation databases:

These profiles collectively reflect Dr. Sharma’s citation impact, interdisciplinary reach, and continuous engagement with the global research community.

Peer-Reviewed Published Research Papers:

1. Identifying Factors Motivating Users to Post Reviews on Online Travel Review Platforms: A Factor Analysis Study

Journal: Mercados y Negocios (Q4)
ISSN: 1665-7039 (Print), 2594-016X (Online)
Publisher: Universidad de Guadalajara
Publication Date: January 2025
DOI: https://doi.org/10.32870/myn.vi54.7765

2. Click, Customize, Conquer: Sentiment Analysis and Strategies for Optimizing Online Travel Agencies

Journal: SCMS Indian Journal of Management (Q4)
ISSN: 0973-3167
Publisher: SCMS Group of Educational Institutions
Publication Date: December 2024
Article URL:
https://scms.edu.in/uploads/journal/Journal%20April%20-%20June%202024.pdf

3. Analyzing the Effect of Web Service Quality on Customer Satisfaction and Revisit Intention for Online Travel Agencies (OTAs) in Delhi and NCR of India

Journal: Journal of Tourism and Development (Q3)
ISSN: 1645-9261 (Print), 2182-1453 (Online)
Publisher: University of Aveiro
Publication Date: May 2024
DOI: https://doi.org/10.34624/rtd.v45i0.33214

4. Identification of the Customers’ Preferred Attributes while Selecting an OTA Platform

Journal: Indian Journal of Marketing (Q3)
ISSN: 0973-8703
Publisher: Associated Management Consultants Pvt. Ltd.
Publication Date: July 2022
DOI: http://dx.doi.org/10.17010/ijom/2022/v52/i7/170538

5. Considerations in Artificial Intelligence-Based Marketing: An Ethical Perspective

Journal: Applied Marketing Analytics (Q4)
ISSN: 2054-7544 (Print), 2054-7552 (Online)
Publisher: Henry Stewart Publications
Publication Date: September 2023
DOI: https://doi.org/10.69554/RAPQ3226

6. The Role of Generative Pre-Trained Transformer (GPT) in Revolutionizing Digital Marketing

Journal: Journal of Cultural Marketing Strategy (Q4)
ISSN: 2056-8002 (Print), 2056-8010 (Online)
Publisher: Henry Stewart Publications
Publication Date: January 2024
DOI: https://doi.org/10.69554/TLVQ2275

7. Navigating the Ethical Landscape: Implementing Machine Learning in Smart Healthcare Informatics

Journal: Indian Journal of Community Health (Q4)
ISSN: 0971-7587 (Print), 2248-9509 (Online)
Publisher: IAPSMUP & IAPSM
Publication Date: February 2024
DOI: https://doi.org/10.69554/RAPQ3226

8. Impacts and Implications of COVID-19 Pandemic on Travellers in India

Journal: Shodh Sanchar Bulletin
ISSN: 2229-3620
Publisher: Sanchar Educational and Research Foundation
Volume & Pages: 10(40), 227–231
Year: 2021

URL: https://www.researchgate.net/publication/362093720_Impacts_and_Implications_of_COVID-19_Pandemic_on_Travelers_in_India_A_Review

9. Privacy and Data Protection Risks in AI Applications: A Comparative Study of Global Data Protection Bills of BRICS Countries

Journal: Global Journal of Comparative Law (Q3)
ISSN: 2211-9051 (Print), 2211-906X (Online)
Publisher: Brill
Publication Date: May 2024
DOI: https://doi.org/10.1163/2211906X-13010003

10. Navigating Compliance and Regulations in Marketing Analytics: Upholding Ethical Standards and Consumer Trust

Journal: Applied Marketing Analytics (Q4)
ISSN: 2054-7544, 2054-7552
Publisher: Henry Stewart Publications
Publication Date: June 2024
DOI: https://doi.org/10.69554/ACQY4920

11. The Multifaceted Motivations Behind Online Travel Agency (OTA) Platform Usage in the AI Era

Journal: International Journal of Information Management Science
ISSN: 2225-9163 (Print), 2312-2668 (Online)
Publisher: University of Chenab
Year: 2024
Article URL: http://www.ijims.org/index.php/home/article/view/86

12. Generative Artificial Intelligence and Legal Frameworks: Identifying Challenges and Proposing Regulatory Reform

Journal: Kutafin Law Review (Q2)
ISSN: 2713-0525 (Print), 2713-0533 (Online)
Publisher: Kutafin Moscow State Law University
Publication Date: October 2024
DOI: https://doi.org/10.17803/2713-0533.2024.3.29.415-451

13. How Artificial Intelligence Is Transforming Social Media Marketing: Analysing Its Potential and Addressing Concerns

Journal: Journal of Cultural Marketing Strategy (Q4)
ISSN: 2056-8002, 2056-8010
Publisher: Henry Stewart Publications
Publication Date: December 2024
DOI: https://doi.org/10.69554/CWQB3739

14. Analyzing the Engagement Patterns of #RamMandir on Instagram

Journal: Galactica Media: Journal of Media Studies (Q2)
ISSN: 2658-7734
Publisher: Genesis. Frontier. Science
Publication Date: March 2025
DOI: https://doi.org/10.46539/gmd.v7i1.532

15. Assessing the Influence of Artificial Intelligence on Sustainable Consumption Behavior and Lifestyle Choices

Journal: Young Consumers (Q1)
ISSN: 1747-3616 (Print), 1758-7212 (Online)
Publisher: Emerald Publishing
Publication Date: December 2024
DOI: https://doi.org/10.1108/YC-09-2024-2214

16. Data Governance in the Age of Artificial Intelligence: Challenges, Best Practices, and Regulatory Compliance

Journal: Applied Marketing Analytics (Q4)
ISSN: 2054-7544, 2054-7552
Publisher: Henry Stewart Publications
Publication Date: March 2025
DOI: https://doi.org/10.69554/XWHM1191

17. Bibliometric Exploration of Artificial Intelligence Applications in Healthcare: Trends and Future Directions

Journal: Journal of Public Health and Development (Q4)
ISSN: 2651-1258, 2673-0774
Publisher: Mahidol University (ASEAN Institute for Health Development)
Publication Date: April 2025
DOI: https://doi.org/10.55131/jphd/2025/230220

18. The Transformative Role of Predictive Analytics, Artificial Intelligence, and Machine Learning in Digital Marketing

Journal: Journal of Cultural Marketing Strategy (Q4)
ISSN: 2056-8002, 2056-8010
Publisher: Henry Stewart Publications
Publication Date: May 2025
DOI: https://doi.org/10.69554/YKSN9733

19. Navigating the Online Travel Landscape: Factors Influencing Tourists’ Choice of OTAs in Delhi and NCR Region in India

Journal: Journal of Tourism and Development (Q3)
ISSN: 1645-9261, 2182-1453
Publisher: University of Aveiro
Publication Date: May 2025
DOI: https://doi.org/10.34624/rtd.v48i0.36637

20. Governance in the Age of Artificial Intelligence: A Comparative Analysis of Policy Framework in BRICS Nations

Journal: AI Magazine (Q2)
ISSN: 0738-4602
Publisher: John Wiley & Sons
Publication Date: July 2025
DOI: http://dx.doi.org/10.1002/aaai.70010

21. Smart Tourism in the Digital Age: Overcoming Barriers and Unlocking New Possibilities

Journal: Revista de Gestão (Q2)
ISSN: 1809-2276 (Print), 2177-8736 (Online)
Publisher: Emerald Publishing
Publication Date: August 2025
DOI: https://doi.org/10.1108/REGE-02-2025-0030

22. The Gig Economy and the Evolving Nature of Work in India: Employment, Policy, and Platform Realities in the Age of Convenience

Journal: Journal of Digital Economy (Q1)
ISSN: 2773-0670
Publisher: KeAi Communications / ScienceDirect
Publication Date: August 2025
DOI: https://doi.org/10.1016/j.jdec.2025.07.005

23. Revolutionizing Healthcare through Artificial Intelligence: A Systematic Review and Bibliometric Analysis

Journal: Tanzania Journal of Health Research (Q4)
ISSN: 1821-6404
Publisher: National Institute for Medical Research
Publication Date: September 2025
DOI: https://dx.doi.org/10.4314/thrb.v26i5.23s

24. Leveraging Generative Artificial Intelligence for Self-Medication: Insights from Diabetic Patient Experiences

Journal: Home Healthcare Now (Q3)
ISSN: 2374-4529 (Print), 2374-4537 (Online)
Publisher: Wolters Kluwer Health
Publication Date: November 2025
DOI: https://doi.org/10.1097/NHH.0000000000001391

25. Analysing the Dark Side of Artificial Intelligence in Tourism and Its Influence on Young Consumers’ Behaviour

Journal: Aslib Journal of Information Management (Q1)
Publisher: Emerald Publishing
Publication Date: January 2026
DOI: https://doi.org/10.1108/AJIM-06-2025-0416