Dr. Animesh Sharma has an extensive and diverse publication portfolio comprising research papers, book chapters, books, patents, and copyrights. His scholarly and intellectual contributions span areas such as digital marketing, artificial intelligence, e-commerce, consumer behavior, sustainability, financial inclusion, and technology-enabled education.
His work has been published with internationally reputed academic publishers including Emerald Publishing, IGI Global, Brill, Taylor & Francis, Routledge, River Publishers, as well as leading Indian publishers such as Himalaya Publishing House, Seema Sahitya Bhavan, Excel Books, and Bharti Publications. In addition, he holds multiple published patents and registered copyrights, reflecting his commitment to applied research and innovation.
Research Papers
Dr. Animesh Sharma has published numerous peer-reviewed research papers in reputed Scopus-indexed, AJG, Web of Science, ABDC-listed, and international journals. His research demonstrates both theoretical depth and practical relevance.
Key research areas include:
- Digital Marketing & Marketing Analytics
- Artificial Intelligence and Machine Learning Applications
- Consumer Behavior & Online Reviews
- Sustainability and Circular Economy
- E-Commerce, FinTech, and Platform Economy
- Digital Transformation and Technology Adoption
Book Chapters
He has authored and co-authored several book chapters with globally recognized publishers such as Emerald, IGI Global, Brill, Taylor & Francis, Routledge, Springer Nature, and River Publishers. These chapters contribute to advanced academic discourse and are widely cited in postgraduate and doctoral research.
Major themes covered:
- AI-driven marketing and consumer intelligence
- Sustainable business and digital innovation
- Emerging technologies and managerial implications
- Digital platforms and evolving consumer lifestyles
Books
Dr. Animesh Sharma is the author of the following books, which are widely used by students, academicians, and industry professionals:
i) Foundations of Digital Marketing
A comprehensive textbook covering both foundational and advanced concepts of digital marketing, including SEO, SEM, social media marketing, content strategy, digital analytics, and integrated marketing communications.
ii) Foundations of Digital Marketing (Hindi Edition)
A Hindi-language edition of the book, designed to make digital marketing education accessible to Hindi-medium students and learners, while retaining academic rigor and industry relevance.
Patents & Copyrights
Dr. Animesh Sharma holds published patents and registered copyrights that highlight his contributions to applied research, innovation, and intellectual property creation. His patented works focus on practical challenges in education technology, e-commerce systems, financial support mechanisms, and service quality analysis.
These intellectual property outputs demonstrate the translation of academic research into innovative, real-world solutions, strengthening industry–academia linkage.